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API & Integrations

Reliable two-way sync between tools

When two tools need to talk to each other, we build the bridge — reliable two-way syncs via REST APIs and webhooks so your data stays consistent everywhere it lives.

Tools we use for this

REST APIsWebhooks
API & Integrations illustration

What's included

Custom API integration development
Webhook setup & monitoring
Two-way data sync between systems
Custom middleware where off-the-shelf tools fall short

How a API & Integrations project runs

1AuditWhich systems need to talk, and about what
2DesignField mapping and sync rules agreed up front
3BuildREST / webhook integration or custom middleware
4TestEdge cases, retries, and failure handling
5MonitorLogging and alerts so nothing silently breaks

Real work in this area

Flagship Case Study

Treadwell Group(TWLLH)

Challenge — Four businesses running on scattered systems

Solution — Zoho CRM, 3CX + Twilio calling, invoicing & quote automation, new websites

Case Study

Future Self Institute

Challenge — Manual lead follow-up and program logistics

Solution — Airtable + AI enrichment + Twilio/HighLevel automation

Case Study

Ottomato.ai

Challenge — Manual internal processes slowing the team down

Solution — Make.com automation + custom MCP server engineering

What clients said about this work

Real reviews from completed client projects, lightly edited so they name LucidMetric.

5.0
“Working with LucidMetric has been an outstanding experience. They've been with me since the very beginning of my project and have consistently exceeded my expectations. Their knowledge of Airtable, Softr, automations, and integrations is exceptional, and they're always quick to respond, troubleshoot issues, and recommend better solutions. What I appreciate most is that they truly feel like part of the team. They're proactive, dependable, and take ownership of their work, which has been invaluable as my platform has evolved. No matter how complex the challenge, LucidMetric approaches it with professionalism and finds a solution. I wouldn't hesitate to hire them again, and in fact, I plan to continue working with them whenever possible. If you're looking for a company that is knowledgeable, responsive, and genuinely invested in your success, I highly recommend LucidMetric. They've been a valuable asset to my business.”

Shannon · Jul 2026

Airtable + Softr website and order workflow

5.0
“LucidMetric built the structural foundation of AssetAI. They designed the entire Airtable architecture, implemented key automations, and set up the Softr customer portal that makes the platform usable. This wasn't a simple setup. It required creative problem-solving and workarounds to push Airtable and Softr beyond their default limitations. Several core elements of the platform would not exist without their ability to find solutions where the tools didn't naturally support what we were trying to accomplish. They combine technical precision with practical thinking. If you're building anything complex with Airtable and Softr and need a company that can architect the system, not just configure it, LucidMetric is exceptional.”

AssetAI · Feb 2026

Airtable architecture and Softr customer portal

41-hour engagement

5.0
“LucidMetric was great to work with, always happy to help and improve the form we were working on. I would recommend them very much!”

Verified client · Jan 2026

Google Form to Google Calendar via Zapier

Businesses we've automated this for

AssetAIAirtable & Portals
RabtaAirtable & Portals
James Roycroft-DavisAirtable & Portals
All Out Ventures LLCAirtable & Portals

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