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LucidMetric

For US businesses

We analyze your business, then automate and run the operations that hold it back.

The process

From first call to a team running it

  1. 1Free

    Free consult

    A 30-minute call where you walk us through how the business runs today: leads, sales, fulfilment, admin, reporting. We ask where the hours and the money leak.

  2. 2Free

    Your scale-up plan

    A written plan showing which work to automate, which platforms to run it on, where AI fits, and what your team gets back. Yours to keep, whether or not you hire us.

  3. 3Fixed price

    We build it

    Automations, dashboards, data bots and AI agents, built in the tools you already pay for, scoped and priced in writing before any work starts.

  4. 4Monthly

    Your operations team runs it

    A dedicated LucidMetric team handles the day-to-day: monitoring the systems, processing the data, fixing what breaks and improving what works.

What we build

The tools behind the plan

Automate anything with an API

CRMs, accounting, booking, e-commerce, email, SMS, telephony, smart locks. If it has an API or a webhook, we connect it.

Dashboards on any platform

Looker Studio, Airtable, Zoho Analytics, Softr, Google Sheets or a custom web app, pulling live numbers from every tool you use.

Cloud data bots

Bots that run every day in the cloud, collecting listings, prices, inventory, news or leads from sites and systems, and cleaning them into one database.

AI in the workflow

AI that summarizes, drafts, scores leads, analyzes conversion data and flags what needs a human, with people approving the steps that matter.

Recent builds

What this looks like in real businesses

Multi-location restaurant group

Daily, weekly and monthly KPIs per store (sales vs last year, labour %, cost of goods, waste, delivery ratings, EBITDA) collected by form and reported automatically.

Independent motel

Reservations synced from the booking system, guest records built automatically, and door codes texted to each guest before check-in.

Local news publisher

Thirty-plus community sources scraped every morning, AI-drafted stories queued for an editor, and one approval to publish to WordPress.

Print-on-demand fulfilment

Revenue, labour, ink and material cost pulled together daily to show profit per print and per client account.

Fitness studio chain

First-time visitors matched to their purchases, conversion rates by studio and instructor, and AI-written analysis of why people don't convert.

Real estate investor

An auction pipeline that calculates target purchase price, remodel cost and expected return for every property, with tasks and countdowns built in.

Used industrial equipment dealer

A cloud bot that collects thousands of inventory listings with specs, photos and prices into one searchable database.

Photo restoration service

Every order tracked across shipping, overseas digitisation and return delivery, with status updates instead of email chains.

Questions

Before you book

Is the consult really free?
Yes. You get the call and a written plan at no cost. If you build it yourself or with someone else, that's fine.
Which platforms do you work with?
HubSpot, Zoho, GoHighLevel, Airtable, Softr, Google Workspace, Looker Studio, QuickBooks, Square, Shopify, Twilio, Zapier, Make, n8n, OpenAI and Claude, plus most tools with an API.
What does the operations team actually do?
Runs the systems we built for you day to day: watches for errors, processes and cleans data, handles the admin the automations hand off, and makes improvements as your business changes.
Who leads the work?
Kamal Farooqi, our founder: 4+ years building automation and reporting for businesses, Top Rated Plus on Upwork. You talk to the people doing the work, not an account manager.

Start with a free consult

Thirty minutes on how your business runs today. You leave with a plan either way.